Oberit’s data-driven AI helps identify and address addictive behaviour patterns. Credit: TZIDO SUN / Shutterstock.

Rewards-based wellness app Oberit has joined forces with behavioural outpatient healthcare service Wire Health.

This alliance aims to enhance the behavioural healthcare system by utilising technology, data, and innovation.

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It is said to be “a significant step towards expanding Oberit’s platform reach.”

In a press release, Oberit said that it is united with Wire Health “under a common mission” and their collaboration “will amplify their impact on the behavioral healthcare system”.

Oberit’s app is designed to eliminate destructive habits and promote overall health and well-being.

Its data-driven AI is a central element of its app, which helps identify and address addictive behaviour patterns.

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So far, the app has secured $450,000 in funding from angel investors as well as venture capital funds.

With over 40,000 new users, the app has recorded 2,500% year-over-year revenue growth in 2023.

Besides, the user retention is said to be five times more than the competition benchmark.

The app has forged partnerships with more than 100 key brands, including Oura, Olipop, Liquid IV, and Thorne.

The wellness market, in which the app operates, is projected to reach $7tn by 2025.

In the near future, Oberit’s AI will enhance its capabilities to detect deviations from the recovery path, providing relapse intervention methods.

Additionally, subscribers can earn Oberit Coins for each positive step towards wellness and recovery.

These coins can be exchanged for complimentary products and exclusive discounts from brands within Oberit’s in-app wellness marketplace.

Wire Health offers specialty care plans for employees. It is dedicated to ensuring Americans have access to equitable and affordable behavioural health care.