US-based Heyday Health has secured $12.5m in funding to expand its ‘virtual-forward’ value-based care model aimed at Medicare and dual-eligible patients.

The fundraising was led by Gradient Ventures, Google's early-stage fund, and included contributions from Lionbird, Great Oaks Capital, and Maven Clinic CEO Kate Ryder.

Heyday plans to use this fresh infusion to broaden its goal of delivering care to patients in at-home settings.

The company’s care model includes a thorough assessment that encompasses physical, behavioural, and social health evaluations wherever patients reside.

Patients benefit from the round-the-clock access to a tailored care team, including a physician, a nurse practitioner, and a Health Ally.

This team collaborates with patients to create and manage tailored care plans aimed at maintaining their well-being at home.

Heyday's model also involves collaboration with family members and caregivers, recognising them as vital contributors to patient outcomes and sharing the caretaking responsibility with a professional team.

The care team extends to behavioural health and clinical pharmacy providers.

Heyday says that its purpose-built technology platform facilitates video visits for patients and ‘streamlined’ operations for in-home and virtual care teams.

Using the latest capital, Heyday is set to expand into the Cincinnati/Dayton area in Southwest Ohio and the Louisville area in Kentucky.

Established in 2020, Heyday has been serving patients in Ohio since 2021 and in Kentucky since 2023.

Heyday Health Bobby Shady founder and CEO said: “Our mission is to democratise access to the type of care we want our own families to enjoy.

“We set out to do this not only in major metropolitan areas but also in geographies that could offer a model for the rest of the nation. Three years onward, Heyday has enjoyed the privilege of caring for thousands of patients and is humbled by the opportunity to expand our impact.”