Modern Pediatrics has introduced an affordable concierge paediatric care service in the Dallas area of Texas, US, offering in-home visits and round-the-clock virtual care to families while accepting traditional health insurance.

This approach aims to provide personalised healthcare for children and make concierge services more accessible.

Modern Pediatrics co-founder and chief medical officer Dr Tim Porter said: "I'm thrilled that Modern Pediatrics is now serving the Dallas community with affordable concierge care.

"Every child deserves easy access to paediatric care, and we're honoured that so many wonderful Dallas families are welcoming us into their homes."

Paediatric care, for more than 100 years, has predominantly been delivered through physical clinics, often resulting in challenging office visits and exposure to illnesses in crowded waiting rooms.

Modern Pediatrics is shifting this paradigm by offering a home-based care model that focuses on building relationships, providing unhurried attention, and maintaining a safe environment for children by reducing their exposure to germs.

Parents frequently encounter a barrage of conflicting health advice from various online sources.

The group addresses this by ensuring its paediatricians are available for consultations via text messages, allowing parents to receive answers to their questions.

For urgent matters, families have the option to engage in a video visit for prompt care.

Modern Pediatrics is now serving newborns, children, and teenagers in central and north Dallas and delivers primary care.

This includes routine wellness checks, immediate sick visits, and all necessary childhood vaccinations.

It integrates modern technology with the traditional practice of house calls and offers concierge-style medical services for families in Texas.