Skin Solutions Dermatology sees rise in online bookings with healow

According to the vendor, the use of healow Open Access has led to better patient engagement and reduction in no-show rates.

December 20 2023

Tennessee-based Skin Solutions Dermatology has reported witnessing a significant growth in monthly online appointments with the help of healow Open Access, an online appointment booking solution from eClinicalWorks.

The 23-provider facility, offering medical, surgical, and cosmetic dermatology services, said its monthly online bookings rose from a few hundred to more than 1,000 after using healow Open Access.

According to the vendor, the clinic’s implementation of healow Open Access has led to better patient engagement, a reduction in no-show rates, and increased digital access for the growing patient population.

Since 2007, the clinic has been utilising eClinicalWorks for remote communication, facilitating its expansion to 11 clinics across Tennessee.

Besides healow Open Access, it uses healow suite of patient engagement tools.

These tools include Messenger to send automated messages to stay in touch with patients; healow CHECK-IN to enable digital confirmation and check-in for appointments; and healow Pay for online bill payment.

Skin Solutions Dermatology chief operations officer Benjamin Jelsma said: “Starting out, we were doing a couple hundred, even a dozen online appointments a month, and now we’re doing well over 1,000 online appointments each month, largely due to healow improving its user interface.

“54% of appointments that are booked online are booked for within the next two weeks. What that does for us is it allows us to fill any of the holes in our schedule.

“Patients can find a time that works for them as soon as possible and as it fits into their schedule, which means that there are fewer cancellations, reschedules, and no-shows.

“Patients can be seen when they want to be seen.”

The Skin Solutions Dermatology healthcare team consists of Mohs surgeons, dermatologists, nurse practitioners, and physician assistants.

This practice specialises in treating patients of all ages, with a focus on skin cancer surgery and prevention.

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