At the beginning of 2008 Swann-Morton,the UK based quality manufacturer of surgical blades and scalpels, launched a new multi lingual product section on their website at www.swann-morton.com.
Having worked closely on this project with their Sheffield based web consultants at “Sunflower Net Media” and French translation house “Champollion” the most visited area of the site which provides extensive product information along with images and an insight into some of the the areas of surgery where the products can be used, became available in French, German and Spanish.
This has already started to have a positive impact with the major search engines as the site rankings across the foreign language search terms have improved on a month by month basis.
Further languages are due to be added during the next 12 months increasing the ease with which this information can be accessed by potential customers and users throughout the world and assisting them in making informed decisions and choices.